The history belonging to the LEGO company begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to begin a business selling his hardwood toys door to door in the town of Billund, Denmark. He referred to as his new business “Lego” – a combination of two Danish ideas, “leg godt, ” which supposed “play very well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system designed for coupling the plastic bricks that would down the road become generally known as SEGLAR “Automatic Products Bricks. inch The invention allowed LEGO to generate more diverse and intricate toys.
Following that, LEGO broadened their offerings and began to meet the needs of both young boys and girls. It released a line of “Minifigures” in the mid-1970s that contained human amounts with posable arms, and also marketed charms sets intended for young girls.
An alternative expansion more than three decades ago saw the development of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, amongst other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, launching pieces featuring the X-wing fighter and NECKTIE Fighter.
Simply because the company grew, it necessary to increase their ability to present new products quickly and efficiently. To this end, it appointed management specialist Jorgen Vig Knudstorp.
This individual helped the corporation cut down on inventory and reduce creation time. This individual encouraged this company to build relationships with key toy businesses, including Aim for, Wal-Mart and Toys ‘R’ Us.
He also created LEGO Tips, an online community where followers could submit proposals for new Profano sets that they wanted to observe produced. This allowed SEGLAR to test here are the findings the appeal of new creative ideas and gain feedback ahead of committing to them.